Promoting TOURISM

The Arts Council has spearheaded the formation of the Trinity County Tourism Committee as part of the Trinity County Chamber of Commerce.  (Visit Trinity is the tourism site for our county).

Breathtaking scenery coupled with outdoor activities such as white water rafting, fishing, and boating attract Adventurists.  Cultural Tourism draws families, photographers, art and music lovers, and history buffs.  Historic Weaverville includes one of only 7 active Chinese Joss House Temples in the United States.  The Jake Jackson Museum with a working stamp mill and black smith shop hosts several annual events including Dutch Oven Cook-off during the Salmon Festival and The Hammer-In.  On the first Saturday of each month, the Arts Council sponsors the Art Cruise in Historic Weaverville.  Our 5 fine Art Galleries and up to 7 businesses host an open house for their featured artist providing cruisers a chance to explore art by chatting with the artists.  Live Music sets the tempo at 3 to 5 locations along the Cruise during Spring and Summer. The Trinity Alps Performing Arts Center with 250 plush seats and fantastic acoustics enables them to book nationally renowned performers.  Antiques and Collectibles put Weaverville on the map as do the many specialty shops.

Historic and charming Lewiston attracts painters, photographers, and anybody who relishes the sense of stepping back in time to the 1800’s gold rush era.  The Country Peddler, General Store, and Lewiston Hotel Bar are favorite stops.

Hayfork’s diverse culture includes a lovely winery, Northern Delights Coffee House with monthly Live Performances from powerhouse groups touring the country, and the County Fairgrounds that host the Nor-Cal Riders Hay-Town MX Races, Gymkhana that is an equestrian event consisting of speed pattern racing and timed games for riders on equines, and Dirt Track races at the Hayfork Speedway.

Trinity County has 3 wineries, each with a distinct charm featuring many award-winning varietals:  One Maple Winery on the bank of the Trinity River in Lewiston, Sumner Vineyards in the heart of Hayfork, and Alpen Cellars is situated in a picturesque mountain valley at the foot of towering craggy peaks in the rugged Trinity Lake region.

Trinity County has all of the ingredients to build a thriving and sustainable Cultural Tourism industry.  The Arts Council is proud to chair a partnership of committed businesses and service organizations to develop build tourism.   

 The committee has developed Tourism Goals and targeted 7 weekends with 10 events that are likely to attract visitors to the county.  We have collaborated to develop a promotion strategy for each event.  We are utilizing a media package of radio, television, monthly periodicals, and newspapers that will broadcast the events to the coast, southern Oregon, parts of the Bay Area, Siskiyou, Shasta and Butte Counties.  The Arts Council is working with numerous event providers and now produces E-blasts for their events with the intention that those E-blasts are forwarded to each member’s email lists, further increasing our reach.

The Arts Council has created a colorful tri-fold Trinity County Events Calendar that is part of a packet of information highlighting reasons to Visit Trinity!  These packets include the Calendar, Visit Trinity Brochure detailing cultural and outdoor activities, Historical Trinity, and will soon include the new Arts Connection. These calendars are available at the Tops Market Kiosk, Chambers of Commerce, hotels, motels, and businesses.  

TCAC has partnered with the Shasta, Butte, Tehama, and Siskiyou Counties Arts Council in the formation of an events driven website, True North Arts &  This website connects our events with tourism organizations and the email lists of each county with the potential to reach more than 521,284 people in the 5 counties.  Our website is linked to the True North Arts & Culture website so that all events posted on our site are automatically forward to the network at large. 

TCAC is actively working to make Trinity County a destination.